CANADIAN OLYMPIC COMMITTEE

Shining the Spotlight on What We Don’t See

At a time when Canadians are feeling it’s harder than ever to attain their goals, we created a new brand platform for Team Canada to show what’s possible through the power of perseverance.  

Partnering with Canadian Olympic Committee and CBC/Radio-Canada, we uncovered that every Team Canada Athlete has a personal story of adversity that we don’t see; and through their bravery overcame. We spotlighted these human stories – with the help of Canadian icons Celine Dion and Michael J. Fox – to inspire every Canadian facing adversity in their own lives.

Brave is Unbeatable

Recognition: IOC Olympic Golden Rings Award Silver
Mentions:  Reuters, The Drum, LBB Behind The Work, Campaign Canada