As BMW continued its automotive sponsorship of Air Canada’s Maple Leaf Lounges they were looking for an exclusive experience to build on the success of their in-lounge Art Auction installations. We added a 15-foot interactive library that housed exclusive content for lounge visitors to explore and help pass their wait time. Using colour recognition technology, visitors’ phones detected active objects on the shelf, unlocking the exclusive content within them - from specially curated music playlists, movies and literary offerings as well as contests and events, partner incentives and of course, innovative brand information. We couldn't shorten the patrons wait time, but we were able to make time fly via a unique premium experience. Data capture was achieved by visitors which then led to hundreds of potential sales leads. Over a half a million dollars of new BMW’s were sold as a direct result of the interactive library.