Campbell's Chunky Soup To Go is a convenient lunch solution that men can eat anywhere. But in order to do that, we had to give them something to eat it with. Thus, ‘ Soup To Go’ TSA's were erected all around the city featuring a stack of tear-away bibs, which men were able to peel away and take it with them, allowing them to enjoy their lunch and avoid stains wherever they might be eating it.

Additional TSA executions featured messages built from spoons which men could peel away and use to eat their soup, whilst, perhaps waiting for the bus.